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Over 100,000 users and over a million locations rely on Uberall to enhance their digital presence, leveraging digital technology to drive both online engagement and in-store foot traffic.
Unified Inbox - Uberall
Multi-location B2B SaaS marketing platform - Mobile App / Jul 2024
1/4
CONTEXT
A design case study focused on integrating new features such as Messages and Social Comments into one unified inbox in the mobile app of a platform with +100,000 users
MY ROLE
Led the redesign of the mobile experience, defining the end-to-end user flow, running usability tests, and shaping the final direction with product and engineering.
2/4
BUSINESS PROBLEM
Poor usability of Inbox led to lower engagement and retention dropped by 7.8% in one quarter, affecting overall customer satisfaction and adoption.
USERS PROBLEM
Location managers couldn’t fully respond to their customers from the Inbox. Missing features led to delayed or incomplete replies, making communication frustrating and inefficient.
How it looked "Then"
4/4
SOLUTION
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Introduced a Unified Inbox combining Messages and Social Comments alongside Reviews in one streamlined view.
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Redesigned the Reviews experience for better clarity and usability.
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Implemented push notifications to keep managers informed and responsive in real time.
TOOLS
Figma
Whimsical
Miro
Jira & Confluences
3/4
KEY OUTCOMES
"I am not able to showcase actual full prototype or design system due to company policy."
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