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Hi, I'm Parniya.
"A curios Taurus ♉️ who loves data 📈 , sushi 🍣 and Singing 🎵 "
I am a Multidisciplinary product designer with an IT background and several years’ experience in different international companies, working across several cross-functional teams with a strong focus on user-centric research.
I aim to deeply understand users to design inclusive, accessible, and user-centric SaaS products across B2B and B2C models, supporting business growth through clear, intuitive, and functional design.
Curiosity is at the heart of who I am. My colleagues often describe me as someone who constantly seeks to understand the "why" behind every challenge and loves data. My background in Software Engineering enhances my ability to collaborate effectively with engineers, bridging the gap between design and technical implementation. I can hand code the front end, which gives me the ability to rapidly prototype ideas for the purposes of showing stakeholders or getting developers/ engineers on board.
Designing for people, not just users, is my guiding principle; crafting solutions that truly resonate with human needs brings me immense satisfaction. I fall in love with problems and transforming them into simple, solid solutions.
How I Align Teams
Alignment doesn't happen by accident, it's a practice. When priorities get stuck between design, engineering, and business stakeholders, I don't wait for consensus to appear on its own; I create the structure for it. That's meant running design sprints and cross-functional workshops to unblock stalled roadmap decisions, defining new ways of working for a newly formed squad from the ground up, and building bridges between teams
My approach: get the right people in the room, ask the questions no one wants to ask first, and leave with a decision, not just a discussion.
Hobbies :)
My passion for Singing and music itself in my whole life, dates back to when I was a child. My love for music has always helped me through my life specially in my design career. It has been always a motivation for me and opened some unique doors to me to be more creative in my life.
I play guitar and mostly I sing and perform every now and then. this is what I do whenever I find free time :)
