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Hi, I'm Parniya.
"A curios Taurus ♉️ who loves data 📈 , sushi 🍣 and Singing 🎵 "
I am a Multidisciplinary product designer with an IT background and 8+ years’ experience in different international companies, working across several cross-functional teams with a strong focus on user-centric research.
I aim to deeply understand users to design inclusive, accessible, and user-centric SaaS products across B2B, B2C, and B2B2C models—supporting business growth through clear, intuitive, and functional design.
Curiosity is at the heart of who I am. My colleagues often describe me as someone who constantly seeks to understand the "why" behind every challenge and loves data. My background in IT enhances my ability to collaborate effectively with engineers, bridging the gap between design and technical implementation. I can hand code the front end, which gives me the ability to rapidly prototype ideas for the purposes of showing stakeholders or getting developers/ engineers on board.
Designing for people, not just users, is my guiding principle; crafting solutions that truly resonate with human needs brings me immense satisfaction. I fall in love with problems and transforming them into simple, solid solutions.
Highlights of Workshops I've facilitated
Designer and Engineering Collaboration workshop
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In person
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Online
Design Sprint Workshop
Techniques used:
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HMW
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Crazy 8s
UxLx Conference 2024 Lisbon
3 day workshops on:
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Accessibility
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AI in UX research
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System thinking
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DesignOps
Other Conference
I am passionate about continuous learning and staying at the forefront of innovation in research and design.
Over the years, I have attended numerous conferences and workshops, deepening my expertise in diverse areas ranging from AI and emerging technologies to user research and design principles. These experiences have not only enriched my skill set but also inspired me to create meaningful, user-centered solutions.
Extra Activities
My passion for Singing and music itself in my whole life, dates back to when I was a child. My love for music has always helped me through my life specially in my design career. It has been always a motivation for me and opened some unique doors to me to be more creative in my life.
I play guitar and mostly I sing and this is what I do whenever I find free time :)
