"ListeMan"
ListeMan is a beautifully minimal to-do list app designed for those who value simplicity, clarity, focus, and time well spent. Whether you're sketching ideas, managing multiple projects, or simply trying to stay on top of your day, ListeMan keeps things effortless and organized.
With a clean interface, smooth interactions, and just the right features—nothing more, nothing less—ListeMan helps you turn mental clutter into calm progress.
Project Overview & Problem Statement & Requirements
In 2020 In Tehran, The client approached Product Factory with the goal of creating a simple yet smart to-do list app that would help busy users organize their tasks with minimal effort. While the productivity app market is saturated, they believed there was an opportunity to stand out with a clean, intuitive design and subtle intelligence built in, particularly for users who feel overwhelmed by cluttered or overly complex task managers.
However, early insights showed that users often abandon to-do apps because they require too much manual effort, lack emotional connection, or don't adapt to real-life behaviors like procrastination, mood, or changing priorities.
Results
✅ 80% onboarding completion rate within the first week of launch, showing high clarity and ease of first use
📥 13K+ downloads on local Iranian app stores (Café Bazaar) within the first 3 months
💬 Received positive user feedback, with comments highlighting the app's simplicity, visual calmness, and speed
My Role & Responsibilities
As a UI/UX Designer, I was responsible for translating research insights and business goals into intuitive, high-fidelity user interfaces. My work included:
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Designing the core user flows for task creation, organization, and navigation
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Creating pixel-perfect UI components and layouts in Figma
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Collaborating closely with a UX researcher, UX writer, and other product designers to ensure consistency and usability across the app
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Contributing to design critiques, refining interaction patterns based on feedback
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Preparing and organizing a dev-ready design handoff, including component specs and interaction notes
Product Factory is a Tehran-based digital product consultancy specializing in end-to-end product design and strategy services. The team partners with startups and enterprise clients across Iran and the region to transform ideas into usable, high-quality digital experiences.
Due to the collaborative nature of this project and client confidentiality, this case study shares only selected highlights from my design work
